Growing up, I always dreamed of traveling and enjoying the world; of bouncing from place to place until I discovered everything I could. It was something I knew I wanted to do forever.
As I started chasing my life goals, I worked on my career, studied countless hours, and obtained all the titles I needed to become an educator. I had the privilege of teaching in two high schools and even taught as an adjunct in some universities. During my teaching career, I am also proud to say I created and executed almost 40 international language and culture programs for students, faculty and parents. Needless to say, I have had a successful and fulfilling career. And then it happened! My entire being knew it was time for a change. It was time to live out my greatest passion; to follow the dreams that made me who I was.
I finally made the decision to leave my tenured teaching position and started my journey. My new journey would consist of organizing amazing adventures, tours, activities, festivals, etc., and somehow offer those experiences to people who wanted to live an extraordinary experience. After countless travel adventures, I found that my travellers enjoyed what I had prepared for them. This was a confirmation I was on the right path. 
Could you imagine, taking everything I ever experienced, my knowledge of history, art, music, dancing, food and travel and fusing them into adventures for others to experience how I viewed the world.
During one of those traveling adventures, I landed in Spain and eventually, made my way over to Murcia; the region that has captivated my heart. The connection was so strong that I had to find a way of dividing my life between America and Spain.
For those who know me, you know I always strive to make myself a better person, and after 20 years of organizing travel events, I decided it was time to kick up it up a notch. I had not realized how much travel has sharpened my skills. Slowly but surely, I started to become interested in winemaking, gastronomy and other forms of adventure trips. I found myself contemplating the best way to bring all of these ideas together. Eventually, like clockwork, various organizations started to appear. It was clear that these organizations would form an imperative function in present and future collaborations, therefore, we started brainstorming. Now I continue creating opportunities to unfold new lines of work while consistently integrating my passions with what I love to do most.
Take a look and check out what we are doing. 
I am Jose Luis Rodriguez Guevara and I hope you like what I am about.

Touring Europe and getting to know its cultures is by far one of the greatest adventures you could have!
Europe and its 44 countries each have their own original culture, stunning architecture, delicious cuisine and unique history that cannot be found anywhere else in the world. Each country has its own must-experiences and unique sights that you just can't afford to miss out on!

Let us help you plan the perfect trip and create memories to last a lifetime.

Project/platform to give visibility at a National and International level, and the boost that the wines of this wonderful land need to position themselves where they really should be, at the head of the sector, and revalue Murcian Wines. Not only because they are really worth it, but also because they deserve to be an international benchmark.

Our mission is for the world to know of and enjoy the great wines of Murcia. Our goal is to generate and create open markets in various countries as well as culturalize the national and regional consumer to defend, value, promote and consume the wines of our region.

La Terra Travel, Inc. is a travel services company with more than 18 years of experience. Although we specialize in leading personalized private groups all over the world, our countless trips to the Iberian Peninsula have given us the opportunity to lead more and more groups throughout the south of Spain. Our tours are based on the needs and interests of our clients. Whether you are looking for a wine and tapas tour, a cultural and linguistic immersion experience, a moment of relaxation in our best resort or a complete adventure with our active tourism affiliates, we will provide your group with the best service. Our professional guides and licensed staff will ensure all your travel needs are met.